5 WAYS YOU'RE DESTROYING YOUR MARKETING CAMPAIGN!

T

he way a business approaches its content marketing strategy shows whether it will succeed or fail. Marketing is an essential part of business and unless you raise your brand’s visibility, you’ll never build enough momentum to build a steady source of revenue.

Business owners have realized that an effective content marketing campaign has the power to reach more potential customers than good old fashioned traditional marketing techniques that implore use of flyers, banners and the likes. With free social media accounts, marketing has never been cheaper.

CREATE BETTER ONLINE MARKETING CAMPAIGNS

In this post, we’ll look at some of the key errors to avoid when building your digital marketing campaign to be sure you’re not shooting bullets at your own feet.

5 WAYS YOU'RE DESTROYING YOUR MARKETING CAMPAIGN

1.          You don’t put your brand first: you may not have a brand yet. Well, that’s not a nice idea. With the advent of many free social media platforms, you’ll need a brand.

 A brand helps your audience get accustomed to you. It enables your business get a voice, a unique voice. Your images, logo, text and styles should all be used to build your brand. If you’re not using the same brand on all social media platforms, that’s a key error.

1. 2.      You don’t know your audience: this is a very big “sin!” how do you hope to launch an online marketing campaign when you don’t have any idea about what needs your audience have?

Michael Wood says that the success of your online marketing campaign depends on your knowledge of what your audience wants from your business. It’s simple. Little wonder, I had published a post on social media tools for your business. You need a unique social media profile where you’ll be able to build an online presence and a good following, build your audience, interact with them and get to know what they need. You also need to know best times to post on social media to increase engagement with your audience.

KNOW YOUR AUDIENCE

When you’ve identified those needs, use them as pillar posts on your online content marketing strategy.

1. 3.      Not doing your research: while some online marketing campaigns have been built on sheer intuition and inspiration, the most practical ones have been built on raw data.

To build a successful campaign, you’ll need to research using metrics- and not just any metrics but the right ones. I had read a blog post on “why you shouldn’t depend on BlogSpot stats-and why you should use Google Analytics instead.” The author talked about how blogger measures every traffic coming and going from your blog. Unfortunately, this is not only human traffic but includes bot and spam.

Google Analytics gives you just that right information you need, and better still: it tells you about more than traffic.

It provides you with data on your most viewed pages, bounce rates, average time spent on your pages, data about your Adwords campaigns and so much more.

If you’ve not got it yet, be sure to install Google Analytics on your site.

1. 4.      Not budgeting with enough finance: most social media platforms now offer paid advertising. With these, you can reach out to a wider and larger audience.

PUT IN ENOUGH FINANCE

To successfully run your online marketing campaign, you must be willing to let go of some cash. While doing this however, always remember that in, marketing, there are no guarantees. Even when your data supports it, random factors can affect the success of your campaign. It’s best to pursue multiple strategies across multiple channels. Never put all your eggs in one basket!

1. 5.      You’re forgetting previous performance: your business may still be experimenting with different strategies and tools. You’ll need time to generate concrete data and results so as to refine later campaigns.

When you’ve done this, never assume that you’ve become a pro at marketing. Be sure to always reflect on previous reports to know where you went wrong so as to avoid a repeat of your mistakes.

In summary, take these steps to better your online marketing

·         Put your brand first

·         Know your audience

·         Do your research

·         Put in enough finance

·         Remember your previous performance.

The way to successful marketing campaign is to establish a concrete plan that has been tested and proved by you. Be ready to make adjustments. From experience, you’ll be able to make better plans for future marketing strategies. Improve your methods and surely, your online marketing will improve with time

OVER TO YOU

Hope this post was easy and straight to the point? Hope you enjoyed it?
    How important has online content marketing been to your business?

Ø  What other mistakes have you made in your online content marketing and how did you correct them?

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