5 MUST-HAVE SOCIAL MEDIA TOOLS FOR SMALL BUSINESSES (INFOGRAPHIC)

T

he marketing landscape has changed with the introduction of social media. Now, we can share content all over the world in split seconds. Opportunities that didn’t exist for businesses and marketers have been opened.

I used to use social media to catch up with my friends until I discovered something, “If you’re not yet using social media for your business, you’re left behind.”

Social media needs to be part of your digital marketing strategy. Now, there are some important reasons why you should consider using social media for your business.

IMPORTANT REASONS WHY YOU SHOULD CONSIDER SOCIAL MEDIA FOR YOUR BUSINESS

1.       Social media can be used to drive targeted Traffic: times have changed. Businesses used to depend on search engines for traffic but right now, social media tops the list of site referrals and engagement. Every website owner loves to increase traffic.

2.       Using social media for your business boosts your site’s SEO:  sure! A killer content strategy for SEO is the best tool to rank high in the search engine pages. But when you’ve optimized great content, you can drive direct traffic to them using the social media. This will make them climb higher in the search engine report pages.

3.       Engagement with your audience: engagement with your loyal audience is one of the best ways to keep them up-to-date on latest happenings and there is no better way than through your social media profiles. It is the best way to connect with and learn from both your consumers and industry leaders. Bear in mind that engagement with your audience is facilitated when you post content at the best times.

4.       Mobile:  Google has confirmed that most search queries came from mobile devices. Therefore, it now considers whether sites are mobile-friendly. Most of the interactions on social media take place on mobile devices. Moreover, your content will most likely be shared more via a mobile device.

5.       Branding: research shows that active social media profiles always have a loyal following. Businesses can give brands a personality on social media: the way they interact, their images, and the look and feel of the profile.

     5 MUST-HAVE SOCIAL MEDIA TOOLS FOR SMALL BUSINESSES

                                           

IMAGE COURTESY OF MARKETINGHELPS.COM

OVER TO YOU

Hope this post was easy and straight to the point? Hope you enjoyed it?
    How important has social media been to your business?

Ø  What other social media tools do you use for your content marketing strategy?

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